Work that speaks | Ad Reviews | April 25 to 30, 2022
By Gokul Krishnamoorthy
Uber rental | Skip the reader | #RentalHealthDay
Bollywood and OTT-land may have missed seeing what adland is doing in the ageless ball of energy that bears Anil Kapoor’s name. Uber built layers on its persona to kick off #RentalHealthDay. People complain about advertising. They never say anything against an entertaining riot like this.
CarDekho | Sapna Re | Bharosa Kar Ke Toh Dekho
Even if used before, the trigger for buying a vehicle for the child/family is rooted in truth. In this case, the spot shows the child in need of a car for his family. Seeing the neighbors using theirs, she is desperate but her father promises her one. And it is now possible, thanks to CarDekho. Pretty straightforward, but it works.
Perhaps an option like the parent feeling guilty that their family or child had to endure the sweltering heat after a bike ride was seen as too subtle or devious. Well, given the soaring temperatures, maybe not.
Swiggy Instagram | Grocery and more in minutes | Toh Agla Match Aap Kiske Saath Dekhoge
Swiggy | Toh Agla Match Aap Kiske Saath Dekhoge
the ‘Aap kiske saath dekhoge’ The streak continues this IPL season, batting for food orders and brand groceries. The new work may not raise the bar, but it certainly keeps Swiggy at the top when it comes to cutting work around cricket.
Cars Olx | Shetty Ke Car Name | Best price
Brands seem to lean heavily on Bollywood, whether it’s the personalities and their real lives, or their movies, or both as is the case here. Think Rohit Shetty and you think exploding cars in larger-than-life fight sequences. This may not have been the traditionalists’ approach to selling used cars, but it’s a brave new world of traders we see here.
myntra | Go for it
When the promise is in vogue, it demands a level of edginess in the message. “Go For It” captures the attitude of the brand and speaks to its audience in a language they understand.
TelephonePe | Bike insurance | #RideTensionFree
PhonePe is back, this time for bike insurance. And this time, in addition to celebrities, the brand can also take credit for great use of the soundtrack.
McDonald’s India | Ramzan Mubarak
It is a fitting tribute to the spirit of unity of the holy month of Ramzan. McDonald’s is also considered a place for meetings and celebrations. Telling the story from an employee’s perspective should also help maintain team morale.
Bajaj fans | Awesome designs | Fan Nahin Fantastic
After the ‘super powerful’ and ‘super quiet’ messages comes this ‘awesome designs’ pitch under the theme ‘Fan Nahin Fantastic’. The idea itself is not extraordinary. But his execution and the bigger umbrella help the campaign unfold.
Dabur Honey | Cheeni Na Na Na
Another apparently from ‘Jingle Desh’ that will strike a chord not only because of a catchy jingle, but also a good production and casting. More importantly, a pitch is underway to replace sugar with honey, which is a game-changer.
KFC India | #CricketHaiLetsKFC
Another brand is trying to get on the cricket here and be part of the cricket viewing experience. It does it quite fun and fast. A delightful cast and a very simple plot executed to perfection make this something to look forward to during commercial breaks.
Live | #LiveTheJoy
Simple everyday moments or once-in-a-lifetime milestones, whatever the source of joy, live those moments, says Vivo. The mobile phone is certainly part of our lives today, whether we like it or not. A companion that not only connects us but also helps us capture moments of joy for posterity. This film captures many of those moments with a heartwarming filter.
Daïnik Bhaskar | Sach Kareeb Se Dikhta Hai
It’s a perfect pitch for local news in certain markets. From the choice of the ambassador to the treatment, there is a realism in the work with which we readily identify. Line ‘Sach kareeb se dikhta hai‘ is priceless.
times first | More every moment
This classily produced spot with a vibrant soundtrack and energetic protagonist keeps you hooked and explains what can be done with the product. His day starts with Gaana and Cult.fit followed by Zomato, Myntra, Disney+ Hotstar, Uber and more, all via Times Prime. The end frame tells us that one can get more than 15 subscriptions and more than 30 offers at Rs.1199 per year. The spot is not intended to be educational. It offers a window into what the product offers, but does it in a noticeable and adorable way.
Casio Calculator | #FarakPadtaHai
How to differentiate a brand of calculator from the competition? Hard to crack.
One of the movies assumes that a cheaper calculator might stop working repeatedly. One imagined scenario leads to another before the film ends with a life-saving humorous twist: the shopkeeper suffers losses and is lectured by his stepfather on how to run the business. The other film follows a similar theme, beginning with the salesman apprehensive that the customer won’t give him the deal because he’s not using a Casio calculator.
It is an appreciable effort. The effort is visible, but perhaps it could have done without a little finishing in the writing.
Volta Pure Air | Hawa Aur Savings, Dono Tan Tanatan
Clean air at home. The harassed man who cannot manage to take a few deep and satisfying breaths of air in the arms of nature is a good vehicle to convey this message.
Simplylearn | Job guarantee programs
An innovative idea? No. Outstanding ? Yes. Guaranteed, in fact. Also rolls on the flavor of the season, cricket.
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