Top 5 interactive content platforms to work with

People are drawn to your site when there is effort in every little gesture. Articles, charts, animated infographics, and other dynamic content should be compelling enough for customers to see this effort. Moreover, interactivity makes your content magnanimous in terms of appeal. So here’s everything you need to know about interactive content.

Most online content is static, where you can read or watch and learn. But with interactive content, the customer can actively interact with the content they are reading or watching. This facilitates the learning experience and improves the customer experience. For example, you are on an investment site, and you want to calculate your SIP amount for the next five years. All the mess to open a different tab for the calculator is unnecessary if the SIP calculator is available on the site itself.

A To analyse of over 200,000 B2B marketing and sales professionals reveals that digital buyers prefer interactive content. As a result, it has more views, longer watch time, and higher engagement. So, let’s understand everything about interactive content in one place-

Companies that used interactive content saw a 94% increased content views compared to companies that used traditional, static content. Relevant and actionable information through your interactive content helps potential customers make better decisions. With limited space to attract information-rich consumers, brands need to get creative to capture their attention. This problem is solved by using interactive content.

  • Loyalty and customer retention

If customers interact with your brand and love the experience, they’re more likely to return. Once there is admiration for the brand, they will be motivated to share their experiences on a positive note with others. This will ensure brand loyalty and customer retention while setting you apart from your competition.

There is no guarantee that the reader has consumed the content. With interactive content, you can ensure that users have read all of your content. More importantly, collecting data about your audience’s behaviors, pain points, and needs will be another aspect of using interactive content. It creates sensitive audience data that impacts your content marketing strategy because you can use the information available to optimize your strategies.

  • Lead generation and conversion rate

Interactive content positively impacts your sales, lead generation, and revenue.

When content is designed in a visually appealing way, it evokes an emotional response and desire.

This can increase the conversion rate and help grow your revenue.

There are many formats to choose from, and not all of them offer the same benefits or serve the same marketing goals in the same way. Start by taking a look at some of the most popular tools:

Infographics help visualize data and are a proven way to build links from relevant posts. However, the truth is that, in most cases, infographics have a low barrier to entry. Software like Canva creates beautiful, informative designs in just hours.

Surveys are a great way to test your consumers’ knowledge and opinions on relevant trends and topics. It is an inexpensive and convenient way to collect large amounts of data. Customers can also provide objective feedback and preferences through surveys. They can also help with targeting customers and creating buyer personas.

Quizzes are among the most manageable formats engaging audiences. Quizzes are effective because they are entertaining and often easy to share. It’s a great way to inspire people to share their results and challenge their friends to do even better.

Games are the ultimate interactive content format. The best trending example is Wordle for the New York Times. However, many marketers complain about not sticking to their budget.

Online calculators and tools can be a great way to engage your audience. They help generate leads and develop relationships with the press through digital PR. Calculators and tools can be entertaining, educational and useful, and they’re a versatile format that can give you a competitive edge.

Interactive ebooks are a great way to follow a particular infographic or blog post. The ideal outcome after accessing general information is for a user to want to know more and stay informed. With this in mind, the purpose of ebooks is to delve deeper into a subject.

Inventing new content elements for interactive content is not essential. Reusing what has already worked allows you to achieve optimal results. Initially, understanding your audience helps gauge what kind of interactive tools will work. Some research into the tools that exist in your industry and figuring out where you can stand out should be the initial phase of getting started.

Just start. Starting with the basics saves consumers a hassle or something that entices them to learn more about themselves. The added value for users guides them to relevant solutions and case studies.

Create interactive content with a purpose. Interactivity should stand out for your brand. Make it your USP.

Interactive content can take many forms, including videos, calculators, quizzes, and games. If you’ve never created B2B content before, it may seem difficult, but there are simple steps to follow to get started. Interactive content for B2B marketers can provide solutions to their biggest business challenges. Calculators have become a go-to resource for many businesses because they allow people to rethink costs without feeling pressured. Similarly, diagnostic questionnaires are used to understand pain points and exact areas of customization.

Interactive tools, when used correctly, do more than just generate leads. They qualify them. Crucial data helps your personalized pitch, making it easy to follow up. This way it moves leads through the funnel faster.

ContentTools is a platform focused on lead generation and website traffic. By creating static and dynamic content, it increases engagement.

In the interactive content section, Contenttools offers seven different media, such as maps, quizzes, calculators, infographics, and landing pages.

Thinglink is one of the best-known tools on the market, for its versatility and ease of creating varied interactive content. It allows you to create 360 ​​degree videos and media as if photos and videos come to life. Adding multiple engagement points to a video gives a unique experience to the user. It increases the longevity of the commitment.

MapMe focuses on creating interactive maps. You can create an interactive map aligned with your company’s marketing strategy. You can add photos, videos and 3D buildings, create categories of places and customize the map with colors, shapes, icons and images

Ion is one of the best tools for creating interactive content with its impressive library of templates. It is fully customizable and easy to use. There are also different formats for producing interactive content, such as landing pages, white papers, reviews, and lookbooks.

Zaption is a web application that allows teachers, trainers and content editors to use video interactively. To take a “learning tour”, you also add images, text, quizzes, and discussions to private videos as well as videos from YouTube and Vimeo.

Anyone looking to increase engagement through relevant, value-added offers should use interactive content. This is a trend that will continue for years to come and the world is already taking notice. Digital strategies will gain in quality by producing less content with more precision and impact.

Good reading!

Maria D. Ervin