Post-pandemic work mode: loungewear is out
- People don’t want to give up the feeling of comfort they have grown used to during the pandemic.
- Offices embrace new trends and recognize that formal attire doesn’t necessarily mean increased productivity.
- Eco-labels and sustainable workwear will be in high demand.
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Over the past 21 months, many of us have spent a lot of time working from home in the most comfortable clothes we could find in our closet.
It is therefore not surprising that a recent BBC working life The article reported that UK clothing sales saw the biggest annual decline in profits since the records began.
It’s a similar story in the United States, where fashion companies have seen a90% drop in profits in 2020. Much of the decline was attributed to poor sales of business clothing, as office workers swapped formal outfits for casual ones.
Has the pandemic exacerbated the disappearance of formalities at work and the end of traditional dress or was it just a temporary reprieve?
the adapted and kicked The look has been in decline for some time – the pandemic has only accelerated its decline in popularity as employees transition to working from home.
Last summer, Brooks Brothers (the official men’s clothing chain that has dressed many US presidents) sent shock waves through the industry when they were forced to file for bankruptcy after years of declining sales.
With flexible work practices here to stay, formal attire is now unlikely to be the dominant look at work again.
Ties and suits are replaced with a much more casual look (although outside of tech you’ll still be hard pressed to find a CEO in a hoodie).
Is there a link between dressing for work and productivity or has the pandemic made employers realize that the way we dress for work has no real impact on our work ethic and our productivity?
Some industries will continue to require a uniform or a certain dress style for the role (eg lab technicians). Most companies have guidelines for what to wear to the office, and employees have a responsibility to make sure they are aware of what to wear to the office. is Where is not acceptable.
The jury is still out on whether there is a relationship between what we wear and productivity.
Numerous studies have indicated that there is no correlation (and some have even shown that casual dress leads to increased productivity). However, these studies only concern a few industries and are by no means conclusive.
Despite this lack of evidence, formal suits will become the domain of a few traditional professions as functionality and comfort take precedence.
Casual chic will be the way forward, with most companies embracing the change.
Post-pandemic working mode
During the pandemic, most of us enjoyed wearing loungewear. Even though there will be major differences, a return to the office does not mean we have to give up the comforts we have become accustomed to.
Helen Lambert, expert in international trends and CEO of The style boost, believes that people will want to wear clothes in which they can move more freely, as well as being durable and long-lasting.
Lambert states “Comfortable dresses will replace the chic loungewear that was popular at the start of the pandemic. Men will let go of their ties and suit jackets and go for more casual buttons. “
The focus on sustainability is becoming more important than ever in the fashion industry.
People are looking for eco-labels and changing their shopping habits. Just as important as how their clothes are made and the durability of the material are how they look.
The pandemic gave many of us the opportunity to take stock of our lives and think about what was important. The focus is shifting from mass-produced fast fashion to sustainable clothing.
Consumers will increasingly consider the journey of their clothing before arriving at the point of purchase.
Office fashion will become less about ego and more eco-friendly – instead of a powerful walk-in closet, we’ll want to invest in durable yet comfortable pieces for work. A hybrid work model will allow this change, as going to the office less often will mean that we no longer need to buy as many clothes for work as before.
According to an article in Purewow online, the future of workwear is a question precariousness. Employees will no longer be frowned upon if they wear sneakers and a durable t-shirt to the office (less if the sneakers are vegan).