72% of companies lack a clear hybrid work strategy according to the Future of Work 2022 study

DALLAS and Melbourne, Australia, March 1, 2022 /PRNewswire/ — AT&T* and Dubber Corporation Limited (ASX: DUB) (Dubber) today announced the results of primary market research assessing the attitudes of leaders and employees towards COVID-focused hybrid working.

The State of the Industry: The Future of Work was created to gain insights from senior executives on current and future work models, challenges posed by new work models, and technology accelerators to help change the way companies do their work through 2024.

Research shows that hybrid working – a mix of onsite and remote working – will become the standard operating model across industries by 2024. Striking findings include:

  • Hybrid work by default by 2024, half of the work done offsite: 81% believe hybrid working will be the most important work model by 2024, with 56% of work done offsite
  • The vast majority of companies do not have a detailed hybrid working strategy: 72% don’t have a detailed strategy and 76% don’t have the right key performance indicators (KPIs) to support hybrid working models
  • Tension between what employees want and what organizations prefer: 86% think their employees prefer a hybrid working model, but 64% think their organization prefers an onsite working model
  • 100% of respondents believe a hybrid work model will help attract young talent

2021 has been identified as a defining year in how companies conduct business with only 24% of respondents’ employees working on-site. Prior to COVID-19, these non-traditional work models were more likely to be viewed as employee benefits.

Lack of workplace innovation, insufficient oversight, and cultural shifts were identified as three barriers to hybrid working success, but participants felt they were not insurmountable. With investments in strategy, building a remote culture, and applying technology – especially AI – in critical use cases, companies can transition to a successful hybrid work environment.

Key challenges to effective hybrid working identified by CXOs include: maintaining employee oversight, loss of institutional/tribal knowledge, and maintaining corporate culture – all traditionally strongly associated with in-person work. Massive adoption of new working models has proven to be partially effective, with 79% of companies believing that employees have been productive but not without challenges, and only 45% have confidence in employee innovation throughout the life cycle. period.

Artificial intelligence and machine learning (AI/ML) were identified as the top transformative technologies in the survey, with their intrinsic value identified specifically in the areas of employee training, research and intelligent business learning and conversational assistance.

Research shows that while employee productivity is maturing, with high adoption of analytics, other areas such as revenue leakage and employee retention require additional investment. A need for deeper analytics and insights – driven by AI – on both customer and employee can be met by mining and transforming data from conversations and remote interactions – to create new operating models in targeted business functions.

Alicia DietschSenior Vice President, AT&T Business Marketing:
“There has been an irreversible change in the way business is conducted thanks to the constraints of COVID-19. It is clear that a successful talent program now requires a hybrid working policy, but this policy must be supported by a technology strategy first Companies need to consider whether they have the in-house expertise to achieve this, or if now is the time to go beyond a partner in the deployment of remote infrastructure to become a partner in technology-driven remote business strategy.”

Steve McGovernCEO, Voice Actor:
“We took the first steps towards a ‘work from anywhere’ world. Removing employees from the workplace was necessary, but creating distance was not.”

“Our technology is served directly from AT&T’s networks as part of an AT&T service that enables organizations to capture every conversation and turn it into data and seamlessly share information the way you want. Know and Understand how employees perform and indeed their overall well-being can have a significant impact on how companies manage this hybrid work environment.This can be achieved through immediate knowledge of customers, including, for example , real-time sentiment analysis.AI helps tap into this vast treasure trove of information.

“Companies have urgently moved to distance employees. Now they must do the same when it comes to deploying the tools necessary to overcome distance. Bridging the gap between a company and its customers and employees should be a priority for every leader and is available directly from AT&T service.”

Gaurav Pant, Co-Founder/Chief Knowledge Officer, Incisiv:
“COVID-19 has been the most transformative event to shape the future of work. Attitudes towards work models have shifted dramatically over the past 24 months, and the ‘hybrid’ work model will become soon to be the norm. Companies need to upgrade their employee technology stack and undergo a cultural reset to prepare for this new normal.”

Research Highlights and Context: Hybrid Working = The New Way of Working
The Future of Work study highlighted that while many companies have reacted to a shift in working models as needed, this has largely resulted in “band-aid” solutions to enable hybrid working, the majority have not. having no detailed strategy to support it. The resulting duration of remote working is now driving a cultural and technological reset in businesses – for which AI and ML will be essential to deliver advanced functionality to drive innovation and collaboration.

Additional research highlights include:

  • Hybrid work to advance diversity: 91% believe a hybrid work model will improve workforce diversity.
  • Cultural change required: 58% think they don’t have the culture to support a hybrid work model.
  • Hybrid working impacts innovation and collaboration: 79% believe that hybrid working is effective in boosting productivity, but 45% believe that it does not promote innovation and 54% see that it has an impact on collaboration.
  • Conversational help: 71% think AI and ML in conversational help will have a big business impact.
  • AI and ML in conversational insights are transforming work: Technology having a big impact on employee productivity, customer intelligence, new talent attraction, revenue leakage, call center intelligence and talent retention.

The Incisiv Future of Work study was conducted on behalf of AT&T and Dubber Corporation Limited (ASX: DUB) (Dubber), between October 2021November 2021. The survey included 303 U.S.-based respondents, 87% above the level of director, in five key industries, with more than one million employees represented, and 34% with companies over $1 billion In income.

For a link to the full report, please click here.

For a detailed summary of blog results, click here.

*About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call over 140 years ago to mobile video streaming, we @ATT innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE: T). For more information, visit att.com.

© 2022 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

About Dubber:
Dubber unleashes the voice data potential of any call or conversation directly from the network. Dubber is the world’s most scalable unified call recording service and Voice Intelligence Cloud adopted as the backbone network infrastructure by several leading global telecom operators in North America, Europe and Asia Pacific. Dubber enables service providers to offer records from virtually any source – turning them into AI-enriched insights for compliance, revenue, customer and people insights. Dubber is a disruptive innovator in the multi-billion dollar call recording industry. Its software-as-a-service offering eliminates the need for expensive and limited on-premises hardware, applications, or storage.

SOURCE AT&T Communications

Maria D. Ervin